Client Success Stories


Ember One: new brand messaging via website relaunch

Ember One is a Seattle-based IT solutions and services provider to small to mid-sized businesses. They needed a complete branding and messaging renovation, and a new website, to shift from offering solutions and services for a single industry—to IT service solutions offered across all industries, while differentiating themselves against stiff local competition.


SAP Concur: Executive Thought Leadership content campaigns

SAP Concur is a SaaS leader in the travel and expense management industry. After assuming the CMO position (from an interim role), Kim Albrecht needed to establish herself quickly as an industry thought leader and global business success driver across three target audiences: SAP (parent company) leadership, the travel and expense industry, and within SAP Concur’s global employee base and international marketing team.


conDati: Digital Brand Awareness Campaign

ConDati, a Bay Area headquartered DSaaS (data science as a service) company applies artificial intelligence and machine learning to offer analytic solutions to marketing leaders through dashboard insights and spend forecasting. As a new company, they needed to accelerate audience brand awareness through strategically, consistently published content and call-to-action engagement.


Allscripts: Website face lift with refined AUDIENCE focus

Allscripts Healthcare Solutions, Inc. is a publicly traded $2 billion global US-based company providing physician practices, hospitals, and other healthcare providers with practice management and electronic health record technology. Their website was using an archaic, error-prone development platform with no new branding or significant content upgrading in six years—causing target audience confusion and missed awareness and revenue opportunities.


NYU Langone Health: 4 new internal initiatives launched to staff of 42,000

NYU Langone Health, based in New York City, is one of the nation’s premier academic medical centers and currently ranked No. 9 on U.S. News & World Report’s “Best Hospitals” list. They needed to brand and launch four internal, enterprise-wide initiatives to their staff of 42,000 employees as part of a 3-year strategic business plan. These campaigns needed to measure staff adoption and awareness metrics, with highlights reported at the highest levels of leadership.


Edifecs: new platform messaging and customer lifecycle collateral update

Edifecs is a $100M+ global technology company offering a single point solution that connects all information exchange partners—to ingest, correlate and optimize digital health data. Edifecs had not comprehensively updated their core messaging for more than a decade and needed to launch a new website, update their vertical industry micro sites, add an international site, renovate their customer life cycle collateral strategy and design, and socialize everything company-wide for staff buy-in and support.