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I work collaboratively and effectively across all sized companies, from highly matrixed global enterprises to small and mid-sized organizations.

I’m at home working with the highest levels of leadership, in-house marketing and design teams, and vendor agencies.

Integrated Content Strategy and communication planning

Annual or quarterly content strategy including:

  • Content audit summary and key findings (includes quantitative review of analytics and past campaign data for website traffic, assets and social)

  • Confirmation of key audiences (persona evaluation and build, as needed)

  • Brand messaging and key pillars outlined

  • Content campaign proposal: including goals, strategies, tactics and outcomes

  • Editorial calendar planning and recommendations

  • Content review and production timeline

  • Content performance reporting plan

Executive Thought Leadership

  • Keynote speeches and event presentations

  • Blog series

  • Bylined business articles

  • Podcasts

  • Videos

  • Corporate and social media bios

  • LinkedIn social strategies

  • Internal executive communications and intranet messaging

  • Media and analyst briefings and event Q&As

Digital Campaigns

  • Executive blog series (covering specific topics provided or Kudometrix researches and recommends)

  • Demand generation and email nurture campaigns

  • LinkedIn social campaigns

  • Videos (scripting)

  • Podcasts (scripting)

Website Content

  • Full content upgrade strategy and execution

  • Individual page and sub-page creation including landing pages

  • Privacy policy upgrading

Marketing Collateral

  • PDF brochures

  • Whitepapers

  • eBooks

  • Customer success stories

  • Solution briefs

  • Sales training dossiers

Event Support

  • Keynote and panel presentations

  • Webinars

  • Q&As for media and analyst briefings

  • Press releases

  • Trade show signage