SAP Concur Success Story

Authored Kim’s corporate internal and external bios and managed her professional head shot photography.

Authored Kim’s corporate internal and external bios and managed her professional head shot photography.

Click to read Entrepreneur Magazine article

Click to read Entrepreneur Magazine article

Identified Issue

Though Kim had served as interim CMO for SAP Concur for several months, and previously worked for Concur in a VP-level marketing leadership role (pre-SAP acquisition), her goal starting October 2018 was to quickly establish her executive leadership identity within the industry, across SAP executive leadership, and as culture and people leader throughout her multi-national marketing team.

Kudometrix Solution

  • Created and managed communication strategies including a branded executive blog series, eBook and social campaign about how mobile technology helps keep female business travelers safe; Kim’s internal, company-wide 2018/2019 presentations socializing the new SAP Concur brand messaging; quarterly business review presentations; and, keynote scripts for marque customer and partner industry events.

  • The blog series and companion eBook inspired a byline article (ghost authored for Kim) published December 2018 in Entrepreneur Magazine.

Authored safety checklist eBook for female business travelers, featured in Entrepreneur Magazine. Click image to download.

Authored safety checklist eBook for female business travelers, featured in Entrepreneur Magazine. Click image to download.

Click image to see all my authored blogs on Kim’s behalf at this newsroom location.

Click image to see all my authored blogs on Kim’s behalf at this newsroom location.