Ember One Success Story
This IT service provider had operated since 2002 under branding that identified them as serving only physician offices. Their target audiences now included all industries, not just one, so their new page-by-page content had to educate and elevate them as the IT service provider of choice, against stiff local competition. They needed a site content strategy that included goals, strategies, tactics, outcomes and performance reporting + skilled writing to bring it all to life.
Guided a discovery session to get at the heart of Ember’s successful track record (their customers love them), to re-frame their offering as packaged solutions for all industries, and to highlight their outstanding approach to customer service, on-site training and tech support.
Conducted research into their local competition to clearly elevate Ember One as the region’s premier, customer service-focused IT solution provider.
Produced fresh, innovative “human” language across the site and collaborated with CRP, a Seattle design agency, to introduce a beautiful, engaging site design.
Simplified the description of their IT process approach and package pricing.
Produced three website case studies to let their customers tell their story for them.