Edifecs Success Story
Edifecs had not comprehensively updated their core messaging for more than a decade and needed to launch a new website, update their vertical industry micro sites, add an international site, renovate their customer life cycle collateral strategy and design, and socialize everything company-wide for staff buy-in and support. New messaging required full C-suite review and agreement within a very short time frame.
Led creation and relaunch of Edifecs’ global website, the most comprehensive product and service messaging upgrade since the company’s start in 1996, including the introduction of two vertical microsites – all within nine-month timeframe (managed Bay Area design vendor, graphic designers, front and back end website developers and writers).
Served as lead writer/editor and production manager to update corporate collateral, video, demand gen, customer case studies, trade show booth design, whitepapers, blogs, eBooks and product solution assets with new branding.
Created first-ever Edifecs’ brand and platform messaging playbook (+ style guide and social media policy), socializing across teams globally (Europe, India, US) to ensure messaging continuity and design excellence.
Initiated internal SharePoint global asset request system for improved version control and faster production times, running more than 100 deliverables through new system within four months.